WHAT WE ARE LOOKING FOR
Winning the Fuller Challenge requires more than a stand-alone idea or innovation. BFI looks for whole-system solutions that both demonstrate a clear grasp of the ‘big-picture’ and focus on a well-defined need of critical importance. If, for example, your proposal emphasizes a new design, material, process, service, tool or technology, it is essential that it be part of an integrated strategy that simultaneously addresses key social, environmental, and economic factors.
We seek strategies that put forth what Fuller called a preferred state model – one designed to optimize conditions from inception in order to create the most desirable, sustainable, regenerative future outcome. We are also seeking solutions that embody what Fuller referred to as the trimtab principle - demonstrating that a relatively small initiative inserted into a system at the right time and place can achieve maximum leverage for advantageous change.
Initiatives representing a range of development stages will be re- viewed – from early stage proposals with completed proof of concept to fully operating models ready to expand. Entries can tackle urgent needs at a range of geographic scales: from strategies designed for global scale implementation to initiatives tailored to local or regional conditions. Non-profit, for-profit, and hybrid initiatives are all eligible.
Entries must meet the following criteria:
- Visionary – put forth an original idea or synthesize existing ideas into a new strategy that creatively addresses a critical need
- Comprehensive – apply a whole-system approach to all facets of the design and implementation process and aim to simultaneously address multiple goals, requirements and conditions
- Anticipatory – factor in critical future trends and needs as well as the projected impacts of a project’s implementation in the short and long term
- Ecologically Responsible – reflect nature’s underlying principles while enhancing the Earth’s life support systems
- Feasible – demonstrate proof of concept, and relies on existing technology and/or provable science; have a solid team and/or demonstrate a convincing capacity to implement the project
- Verifiable – able to withstand rigorous empirical testing and pro- vide evidence for potential or actual positive impacts; claims made must be authentic
- Replicable – able to scale and be widely adapted to similar conditions elsewhere
Winning initiatives integrate these criteria into powerful design solutions that have the potential to play a significant role in the transition to an equitable and sustainable future for all.