ICSID Feature: Ever More with Ever Less

The International Council of Societies for Industrial Design (Icsid) featured an interview with BFI Executive Director Elizabeth Thompson, focusing on their current theme of material efficiency. The interview explores Fuller’s tenet of “doing more with less”, as well as concepts such as ephemeralization, synergy, the trimtab principle, design thinking, and more.

Elizabeth noted how the Fuller Challenge tracks the leading edge of comprehensive design: “We have the technology and knowhow to ensure everyone has a better standard of living than anyone has ever known. It is a design challenge to make this so. BFI sheds light on examples of solutions that are embodying this reality right now. In every winning solution, we see Fuller’s prescient vision alive and well.”

Click to read the full interview.

Icsid is a non-profit organization that protects and promotes the interests of the profession of industrial design. Founded in 1957, Icsid serves as a unified voice of over 50 nations through which members can express their views and be heard on an international platform. Since its inception, Icsid has continued to develop its wide-reaching network of students and professionals devoted to the recognition, success and growth of the industrial design community. Together, professional associations, promotional societies, educational institutions, government bodies and corporations create a comprehensive and diverse system on the forefront of industrial design education and progress.